I started my career making websites as a 12 year old - way back in the 90s -- coding, designing, writing and selling sites about video games, sci-fi and anime.
Since then my career has evolved to be everything empathy and human-centric, particularly focussing on luxury and beauty.
With a wide range of experience with global brands, agencies and start-ups, I have crafted experiences across a diverse range of sectors - luxury, travel, finance, pharma and more.